About Us

The echo of the Second World War has just died down, and the need to rebuild and rewrite the rules of construction and architecture, which are invested with the role of recomposing the image of a country devastated by the conflict.

This is the scenario in which, in 1951, our adventure begins.

Eugenio Ceria and Lucia Serra are two young spouses animated by the desire to build. A family. A company. Roofs and walls for the new buildings that are to be done. Thus they began to produce pieces of metal sheets, gutters, pipes and other components with the help of a thin metal sheet bending machine, capable of working elements in a single piece with lengths of up to 12 meters: a true technological innovation for those years, and which represents a record in Italy.

The turning point, as often happens, came about by chance: at the end of the 1950s, in the United States, Eugenio and Lucia saw cold metal sheet profiling machines in operation, still unknown to the Italian industry. Once back in Italy, Eugenio decides to design one himself and have it made in Turin. With the new profiling machine, inspired by the American roll forming technique, the family company launched towards industrialized construction and, in 1958, with the first company-owned factory in Turin, it was ready to face the decade of the economic boom.

The new prosperity requires increasingly tighter production times, so even industrial construction is experiencing years of innovative fervour. Our company offers products and technologies that shorten times and optimize results, and opens up dialogue and exchange with designers and builders: an approach that lays the foundations of a new construction mentality.

In 1967 the first pressure bending machine came into operation. When, in 1969, the cold forming machine finally began its work, Ceria Lamiere Grecate was the first and only producer of corrugated metal sheets in our country.

The demand for metal sheet is constantly increasing. For this reason, between 1970 and 1972, we decided to build a second profiling plant and inaugurated a new factory in Villanova d’Asti.

With the energy crisis, resources are scarce and the industry has to do its best. Our idea is to combine sheet metal and insulation in a single product: this is how the pre-insulated metal panel was born, a very precious ally against energy waste, produced in a continuous cycle since 1975. From individual products to advanced structural systems: it is a new leap in quality that corresponds to an epochal transition. In fact, from a study in collaboration with the Polytechnic of Turin, the Ampex system was patented, a true innovation in Europe. It is a structural system that does not require intermediate supports, ideal for covering spans of up to 12 meters and which will be chosen for the projects of the most important Italian and international architects.

In the same year the Isolpack brand joins the historic name Ceria.

An Anglophone-inspired brand that speaks of modernity and innovation. Isol, as in insulation. And Pack. Panel, but also packaging, the casing, that which envelops and protects. In a single word, a message that speaks of protection. Well insulated covers and walls, to shut out any element that could damage what is inside and protect what is important.

In 1982 Ceria leaves the place to Isolpack S.p.A. It is the vocation to internationality, together with the desire to free ourselves from the self-celebratory patronymic name Ceria, that guides us in this choice of break. A new name for a new company.

In 1984 we inaugurated the management headquarters in Turin, at Crocetta.

But we never had enough space and in 1986 we moved to the Rivalta factory, where there were two continuous lines: one producing products for roofing and the other for walls. The plant operates at full capacity on 3 work shifts.

In the same years, the decision was made to delegate distribution to external companies: a strategic choice which, we now know, will open the way to many opportunities.

Demand grows and in 1989 the third continuous production line is inaugurated.

As the Short Century draws to a close, we continue our research work, offering panels with an integrated, flexible and versatile fixing system, as well as multi-purpose corrugated metal sheets, suitable for roofing and walls.

In the meantime, ecology becomes the new watchword. It is from this perspective that Ecoline was born, the first panel with non-combustible insulation in mineral wool, with high acoustic insulation, produced in continuous while respecting the environment. It is an advanced product designed for the world of the present and the future.

But how many variations can insulating panels have? The answer opens up new scenarios that project our panels into the cold and acoustic insulation industry.

At the beginning of the 2000s, we responded to the request for sustainability with Erit, an innovative and revolutionary product, which was the first to integrate an insulated panel and a photovoltaic module and which in a short time it became very popular and imitated by the competition.

Our panels, together with the technologies and skills make our company a reference interlocutor for new industrial and architectural productions, like many of those that distinguish the building renewal of Turin at the beginning of the Millennium.

In 2008 the new production site was established in Nichelino. In the new headquarters there are now four highly automated production lines, to the benefit of product quality and worker safety.

It is twenty years of geographical expansion, which began already in the second half of the 90s with the opening of the Isometal plant in Sicily, inteded to become a point of reference for the entire Southern area. In the following years, Isotecnica followed, to meet the needs of the regions of Central Italy. Finally, to complete the geographical map that ideally covers the entire country, comes RW Panel, excellence in the production of mineral wool panels, inteded to meet the needs of the North East and neighboring foreign markets. To complete the range, the factory is equipped with a continuous polyurethane line for roofs and walls.

Isolpack, Isometal, Isotecnica and RW Panel are today a single team, made up of professionals. Women and men who every day contribute to writing a new page in our exciting history.

Probably, in the future, looking at the second twenty years of the 2000s, we will read about a period in which extreme adversities will have stimulated innovation and technological changes to help address some of the greatest epochal challenges.

And if many technologies already exist, companies that want to be competitive will have to know how to exploit the still untapped potential to think bigger, using them in a decisive and proactive way and taking advantage of all possible synergies to create networks capable of offering the market a truly complete service.

Edilberto and Elena, second and third Ceria generations, firmly at the helm of the family business, are aware of this challenge, and know that a brand can be defined as innovative when it is able to transfer and transmit its values through what it produces.

Isolpack products speak of the desire to innovate, to travel new paths, to always project ourselves further, towards new goals.